16. Publicity
Hotel agrees that it shall not disclose to any third party the existence of this Agreement, the monetary
value of the Agreement, and shall not publicize NCAA’s presence at the Hotel by use of outside
signs, publications, press release, or any other method without prior written approval from a duly
authorized representative of NCAA. Furthermore, Hotel acknowledges NCAA’s sole ownership of
and exclusive right, title, and interest in and to the NCAA name, logo, and any other trademarks now
or hereafter owned by NCAA or its affiliates, and expressly agrees not to use such NCAA
trademarks. Without limiting the generality of the foregoing, Hotel shall not (i) make any public
announcement regarding its association with NCAA or (ii) use the NCAA name, logo, trademarks, or
any contents in which NCAA holds a copyright, in any promotional materials or activities, or
publications.
17. Indemnity
The Hotel and NCAA and Anthony Travel, shall each defend, indemnify and hold each other, and
their related, affiliated and subsidiary companies and the officers, directors, members, agents,
employees and assigns of each of the foregoing, harmless from and against any and all claims,
demands, suits, judgments, liabilities, losses, costs and expenses of any nature whatsoever (including
attorneys’ fees and costs) arising directly or indirectly from or out of the rooms and other services
provided by the other, the guests’ occupancy of the rooms or use of such other services, any willful
negligent act or omission of the other or its officers, directors, members, agents, employees,
contractors, subcontractors, or assigns or any other failure of the other to comply with the obligations
on its part to be performed hereunder.
18. Privacy
For the purposes of this Agreement, Hotel shall comply with obligations applicable to Hotel under
applicable privacy and data protection laws, including to the extent applicable EU data protection
laws. Hotel shall have implemented measures designed to: (1) provide proper notice to individuals
about its collection and use of their personal data, (2) use such personal data only for legitimate
business purpose(s), (3) provide available means by which individuals may request to review, correct,
update, suppress, restrict, or delete or port their personal data, consistent with applicable law, (4)
require any service providers with whom personal data is shared to protect the confidentiality and
security of such data, (5) use technical/organizational measures and internal controls to protect
personal data within its organization against unauthorized or unlawful access, acquisition, use,
disclosure, loss, or alteration.
a. Additional Indemnification. Without limiting any of Hotel’s other indemnification
obligations outlined herein, Hotel shall be responsible for, and shall indemnify fully, defend
and hold harmless the NCAA and Anthony Travel, its parents and affiliates, and each entity’s
officers, agents, employees and each of the NCAA member institutions, from and against any
and all claims, demands, causes of action, liabilities or damages, including legal costs and
attorneys’ fees, arising out of or resulting from Hotel’s failure to comply with any of its
obligations under this Section, including any actual or alleged improper or unlawful access to,
or breach of, a customer’s personal information.
19. Insurance
Hotel shall maintain the following:
a. Occurrence basis commercial general liability insurance (including broad form contractual
coverage) with minimum limits of Two Million Dollars ($2,000,000.00) combined single limit
per occurrence, protecting Hotel, the NCAA and Anthony Travel from claims from bodily
injury (including death), personal injury and property damage which may arise from or in